Saturday, April 27, 2024

What Is Soho House, the Exclusive Members-Only Club Where You Can Hang With Celebrities?

soho house

A membership committee, composed of club members, decides who is and isn’t granted access to each specific club. (So, it’s entirely subjective.) Kim Kardashian and the Real Housewives are in the same category as lawyers and hedge fund managers, as former membership director Tim Geary told the Hollywood Reporter — both lacking in the je ne sais quoi that deems one worthy of Soho House. In a fifth-anniversary oral history of LA’s Soho House, the Hollywood Reporter called it “the most important club in Hollywood — a high-wattage magnet for A-listers and dealmakers.” Here, not just any industry member is given star treatment or even allowed into the club.

Barnaby Bed

Although this is the smallest Soho house amongst all Soho locations, it gives different feels from the other houses in LA. You will find members at this location on a getaway from busy city life and enjoying beautiful, intimate beach views. This house is next door to Nobu Malibu making it the perfect place for great food, warm vibes and maybe even a Hadid or two. Soho House is not the only purveyor of cutting-edge new design in WeHo.

The Jonathan Club

And finally, the rooftop is where you can relax on one of the daybeds, soak up the warm Los Angeles sun, and take in the stunning views with a cocktail in hand. The space also features a commissioned abstract mural by Jessalyn Brooks and chic, fringed umbrellas lining the pool. Here’s how it got started, and everything else you should know about the most famous exclusive club there is. And the Soho House brand comprises more than its famously members-only clubs. Soho House owns restaurants all over the world (restaurants that anyone can go to), has a burgeoning e-commerce operation, and, over the past 25-plus years, has established its presence as a global hospitality brand. Established as a social club in 1895, the Jonathan Club spent a lot of time combating its long and stuffy history.

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soho house

Somehow, the "wrong crowd" managed to infiltrate New York’s Soho House — a crowd of corporate suits. Soho Warehouse is the future Downtown LA outpost of the members-only club Soho House, which has locations worldwide, including those in West Hollywood and Malibu. Originally planned to open in 2016, the current projection is that the renovated warehouse will open sometime this year.

Arts Club

Located in the arts district of Downtown LA, Soho Warehouse began as an industrial building and recording studio. This location is the only one in LA that houses a roof-top swimming pool. Other amenities include a sitting room for connecting and working, the Mandolin Taverna restaurant and bar, and drawing room for events and workshops. The artsy environment and curated space allows for people to admire views and work with inspiration.

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Club amenities will include private restaurants, bars, and lounges; a supper club; a pool; screening rooms; a fitness center and spa; and 15 guest rooms for members of the club. Few cities are cooler, edgier or more creative than Los Angeles, and nowhere embodies this spirit more than West Hollywood. It is no coincidence, then, that Soho House, the private members’ club favored by media and entertainment types, has opened a second house here.

The Little Beach House Malibu

After a two-year price freeze during the COVID-19 pandemic, Soho House raised its “Every House” annual membership to $4,000 in February, a double-digit percentage increase to help it manage inflation. (Members younger than 27 — about a fifth of its base — get half off all three membership categories, a common practice among social clubs looking to cultivate a more youthful vibe.) Annual retention has nonetheless held steady at about 95%, the company said. The 1960s theme continues into the sitting room on the ground floor with vibrant mint terrazzo floors, dark wood paneling, and a selection of neutral and patterned fabrics throughout this space and its chic outdoor extension, the Atrium, located in the courtyard.

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For an additional fee, some Soho Houses also grant children access to club facilities. Even after requesting that members not wear suits and ties at the club, the New York Soho House “didn’t have the right feel anymore,” as Jones told the New York Post in 2010. Opened in 2010, the West Hollywood “house” of the London-based chain has been so successful, it’s planning to open a second LA location in the Arts District (though it’s a bit behind schedule). The club’s facilities include a pool; basketball, handball, and squash courts; and boutique hotel rooms. Famous members include Charlie Chaplin, Colonel James B. Lankershim, and Esther Williams. Younger than the exclusive Jonathan and California clubs, the City Club (51 stories up!) has a fairly loose policy about jeans-wearing and once proudly described itself as “a little United Nations.” It also offers discounts for members under 30.

These venerable, intimidating Downtown institutions were never the only clubs in town, but maybe it was that apparent binary that inspired LA’s huge proliferation of private, members-only societies. A launch party for SHO Club last month began with a hard-hat walk-through of the construction zone, with a stop inside the cavernous space that will house SHO Restaurant. Demand has never been higher for Soho House, which opened its first location in London in 1995 and has grown to more than three dozen houses around the world — 20 of them since the beginning of 2018 — as well as co-working-only hubs and an interior decor retail brand.

Access to the beach club costs a little bit more, but it’s probably worth it. And if you need some privacy, you can step into the library that boasts floor-to-ceiling bookshelves and seating arranged with live performances and special events in mind. Head to the dining room and enjoy Greek and Mediterranean dishes inspired by the menu of the famed Miami eatery Mandolin Aegean Bistro. Like every other Soho House, art plays a central role in the property's overall design aesthetic and vibe. The Holloway House brings together the works of up-and-coming and established Los Angeles artists working in various styles, from sculpture to photography.

“We’re not suggesting that an exclusive membership can’t coexist with humility. “In order to deliver a certain level of service and a certain level of experience, and to create a tight-knit group, there is a function of scale and numbers that you do need to be mindful of. Founding members of Water (377 people) will pay $15,000 to join, and founding members of Earth (2,878 people) will pay $7,500.

Just about every kind of casual restaurant format has gotten the Soho House treatment. In London, Soho House has a standalone diner (Electric Diner) and a French brasserie (High Road Brasserie), among others. There have been restaurant chains serving pizza (Pizza East), burgers (Dirty Burger), and rotisserie chicken (Chicken Shop). Some of the Soho House restaurants, like Venice-born Cecconi’s, were existing restaurants that Soho House took over, but others were expressly designed to feed the urban, creative class Soho House serves. The New York Soho House didn’t open in Soho, but in the Meatpacking District — a then-edgy neighborhood home to Sex and the City’s Samantha Jones, who crashed Soho House’s pool deck with a spurious membership in Season 6. The members-only social club concept caught on in New York, but not just among the young film and media industry players that defined the brand.

Each bedroom features 1960s-inspired furniture, aged wooden floors, and woven tapestries made with fabric custom designed in Southern California. Beds are upholstered with lush velvet or boucle, and accompanied by burl wood side tables and ceramic bedside lamps. Bathroom features include mosaic stone floors, hand-blown vanity lights, natural brass fixtures and, in some of the larger rooms, a dreamy empire bathtub.

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